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S4I

Solutions for Infrastructure came to dezynamite requiring a brand design that reflected strength and growth. Our designers also had to bear in mind that the logotype would need to be suitable for many ancillary applications, as much of S4I’s work takes place in the construction sector. Our solution is a clean, forward facing trademark that lends itself to various media and that also works in relief on many exterior materials.

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

Milton Glaser

Don’t worry about people stealing your design work. Worry about the day they stop.

Jeffrey Zeldman

Simplicity is the ultimate sophistication.

Leonardo Da Vinci

Many great ideas go unexecuted, and many great executioners are without ideas. One without the other is worthless.

Tim Blixseth

Good design is a lot like clear thinking made visual.

Edward Tufte

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.