Spotlight: Kode

From KODE’s beginnings dezynamite have been providing this women’s boutique with everything it needs to distinguish the store from its competitors. The KODE brand speaks of youth, vibrancy and style and dezynamite have been there to directly inform customers with sharp visuals and colourful decals throughout the store.

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

Milton Glaser

Don’t worry about people stealing your design work. Worry about the day they stop.

Jeffrey Zeldman

Simplicity is the ultimate sophistication.

Leonardo Da Vinci

Many great ideas go unexecuted, and many great executioners are without ideas. One without the other is worthless.

Tim Blixseth

Good design is a lot like clear thinking made visual.

Edward Tufte

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.