We love someone who thinks outside of the box. When Brendan from De Mad Food Co. looked to us to brand his veggie food alternatives we knew his business would be a perfect fit for dezynamite. In creating the brand and packaging we looked at the highly competitive area of supermarket fridge shelves to be market ready and recognisable. First however, was to make sure the brand worked in the local market by extensive research and development. Building from this we are now working with Brendan to open up the UK market to De Mad Food Co.’s delicious pies and puds.
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
Don’t worry about people stealing your design work. Worry about the day they stop.
Simplicity is the ultimate sophistication.
Many great ideas go unexecuted, and many great executioners are without ideas. One without the other is worthless.
Good design is a lot like clear thinking made visual.
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.