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  • The Bridge Shopping Centre
  • The Bridge Shopping Centre
  • The Bridge Shopping Centre
  • The Bridge Shopping Centre

Bridge Center

In the heart of Tullamore lies The Bridge Shopping Centre, an indoor thoroughfare that houses over 40 shops. Dezynamite were approached to re-imagine the Centre’s logo under the guiding principle that the “B” will be prominent on future advertising. The solution is a script typeface that allows the “B” device to flow, while the blue curve points to the river that flows adjacent to the shopping centre itself. We are currently building company literature and advertisements that mirror this revitalised identity, seeing the B device synonymous with happy shopping into the future.

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

Milton Glaser

Don’t worry about people stealing your design work. Worry about the day they stop.

Jeffrey Zeldman

Simplicity is the ultimate sophistication.

Leonardo Da Vinci

Many great ideas go unexecuted, and many great executioners are without ideas. One without the other is worthless.

Tim Blixseth

Good design is a lot like clear thinking made visual.

Edward Tufte

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.