In the heart of Tullamore lies The Bridge Shopping Centre, an indoor thoroughfare that houses over 40 shops. Dezynamite were approached to re-imagine the Centre’s logo under the guiding principle that the “B” will be prominent on future advertising. The solution is a script typeface that allows the “B” device to flow, while the blue curve points to the river that flows adjacent to the shopping centre itself. We are currently building company literature and advertisements that mirror this revitalised identity, seeing the B device synonymous with happy shopping into the future.
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
Don’t worry about people stealing your design work. Worry about the day they stop.
Simplicity is the ultimate sophistication.
Many great ideas go unexecuted, and many great executioners are without ideas. One without the other is worthless.
Good design is a lot like clear thinking made visual.
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.