Corporate Identity is the means used by a company to portray its own identity, aims and objectives. It can be in the form of logos, branded names, and trademarks. The identifying design includes the colour palettes, page layouts, fonts, and other such methods that identify the corporation in the marketplace, composed of the following parts:

• Corporate Design (logos, uniforms)
• Corporate Communications (advertising, PR, information)
• Corporate Behaviour (internal values, norms)

dezynamite supports strong branding strategies that provide a foothold to successful competition. Now, more than ever, strong branding strategies are the key to a company's successful marketing plan